Building revenue is dependent upon having products and services to offer to meet the needs of our customers and consumers. Accordingly, a clear product strategy is required that defines our range and the nature and extent of our service delivery. We will need to:
Each of these elements is required to keep the business focused on service delivery of the right product/service mix to our chosen customer segments over time. The product strategy will also help us to challenge what products meet the strategy, are required to be developed and need to be retired.