A business strategy for Soxy Beast : John Downes, acorro
Jeff has set up Soxy Beast, an online subscription cute sox business. Subscribe and get a fresh pair of artistic socks delivered to your door once per month. But is this going to cut it in the long term, or are there going to be drawers full of mismatched socks? Our question became more about: what is the Product Strategy, What are the complimentary products to Upsell/Cross Sell, and most importantly, Who is the customer and what are their current and enduring needs?
