To Improve Business Value to maximise the business owners Return on Investment (ROI), a business needs to take a strategic view of what makes it unique in the market place, be it: products, product range, service offer, geographic reach, exclusive licenses, the way its people are trained and motivated, the format of the business face to the customer, its intellectual property (IP), etc.
Having done this it need to look to improve the Business Value by:
In doing so, it will be increasingly difficult to emulate by competitors or for them to eat into its market niche and position.