When you are getting a following in the market because of some niche product features, should you jettison them and do something different? And what are the consequences? This is the issue faced with a pickling business. In summer the raw ingredients are cheap and the gross profit is high. In winter there’s no produce and no gross margin. What to do? Ask the customers, understand your market segments, and look hard at your supply chain.
Deliver Gross Profit
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